https://support.hostinger.com/en/articles/6539056-website-builder-google-shopping

Learn how to set up Google Shopping with your online store created with Hostinger Website Builder

Updated over a week ago

Google Shopping campaigns are a great tool to promote your inventory, boost traffic to your website or local store, and find better-qualified leads.

About Shopping Campaigns and Shopping Ads

The product data you submit through Google's Merchant Center contains details about the products you sell. Shopping ads use this data to decide how and where to show your ads.

You can manage your Shopping ads in Google Ads using Shopping campaigns. It's a simple and flexible way to organize and promote your product inventory.

Shopping ads and free listings are currently available in over 40 countries!

Requirements for Shopping Campaigns

There are a few requirements you'll need to meet to be able to set up a Shopping campaign and create Shopping ads:

  1. Google accounts: ****you'll need to set up accounts with Google Merchant Center and Google Ads and link them
  2. Policies: ****your content for Shopping campaigns and Shopping ads needs to comply with the Shopping ads policies
  3. Product data: ****you'll need to send Google up-to-date product data at least every 30 days; the standards for submitting your product data are in the product data specification; you'll use Merchant Center to submit your product data regularly

Cost

Shopping ads participate in an ad auction. You're charged using cost-per-click (CPC), which is when someone clicks your ad. So, you’re charged only when someone clicks an ad that leads to the landing page on your website.

When you're creating your Shopping campaign, you'll decide how much you're willing to pay for each click. You'll only pay the minimum amount necessary to rank higher than the advertiser immediately below you, and you'll often pay less than your maximum bid.

Where Do Your Ads Appear?

Here's where you might see your Shopping ads and free listings across the web:

Create a Shopping campaign